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Rationale behaviour creates undesirable results

Three examples:
Greece 
It is rational for each Greek to vote for the politician who will give them and their family the best life: 
It is rational for a Greek politician to provide as many benefits as than can to their constituents when the cost of the spending is being borne by someone else - ie the European Union 
It is rational for a european country to lend money at good interest rates to people who will buy their goods - Audi, Mercs etc

It is inevitable that if that cycle gets interupted the whole house of cards will collapse.

A box
If you can not see at a sports match it is rational to stand on a box. Of course that might rationally start a whole cascade of people standing on boxes.

Pushing the boundaries 
For an individual small incremental gains can seem to have an irrelevant impact on society as a whole. 

In old England workers used to graze common land and they were allowed a certain number of animals. 

So if 20 workers were allowed 10 cows each that meant 200 cows on the common. If one worker added 1 extra cow he could increase his wealth by 10% - and one cow really doesn't matter. 

But every other worker will want the same thing. 20 extra cows means the common is overgrazed and can only sustain 150 cows a year for a number of years - so every body loses 25% of their wealth or three workers lose all their assets...

All of these situations actually require self control coupled with intervention through good social mores or an effective regulatory process.

Tying that back to business finance
When managing your business and choosing customers and suppliers it is important to think beyond the immediate transaction.  Of course if everyone else is acting on a transactional basis a whole new series of challenges arise.  

We really did learn everything we need to know in the sandpit.
Shouldn't be a problem in NZ then.

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